Digitalization is shaking the business models at the moment and companies need to be able to re-create themselves to be able to create value for their customers in the future. This can also be seen in the roles and know-how that companies are looking for from their future employees in the recruitment market. The roles are broadening and people need to be fluent in a lot bigger stack of skills than before. This trend has been seen in the field of software development for a while since the role of a full stack developer that is capable and willing to work with the whole available technology stack has become something that all the companies are recruiting at the moment. However, software development is not the only type of work that has broadened in terms of the range of expertise required:, the same trend can also be seen in business-focused roles. 


The job field of a modern digital business professional can no longer be classified under sales, marketing, software development or project management, because it contains elements of all mentioned to some extent. Like in the software side, we can say the person is a Full Stack Business Developer. The toolkit of this kind of a digital hero includes technical know-how, business and content know-how, a customer and user-oriented solution vision and a sales perspective. In addition, he has the ability to choose the right tools and methods to boost their own and the team’s performance. 

In his work, a Full Stack Business Developer is solving the challenges of his customer’s business by consulting, innovating and selling the most suitable solutions from a user-oriented point of view that is tailored for the customer’s needs. After the customer meeting, he gathers his team and together they begin building a new pilot concepts based on the idead that the Business Developer has found together with his customer. When the idea has been refined enough, they conceptualize an initial business case from it and pitch it to the management of the company. After getting the green light to take the case further, their work continues with forming a team for agile specification of requirements, through which the idea can be moved smoothly into the realization phase in a tight co-operation with the technical team. The next time the Business Developer meets the same customer, he has a light proof of concept to demo the subject, and when this is approved positively, a proper project of finishing the product can be started. 

As the next natural step after this, our hero dons the hat of a product manager and continues working with creating and capitualizing a real profitable business from it. At the same time, he sits down regularly with the technical team, with the aim of continuous improvement of the development so that the planned new features and the quality improvement can be implemented for the product to attain its technical peak. In order to maximize the exposure of the product, the person seeks to create positive vibe on the markets around the product as much as possible, before the official release date. 

In hyping, the digital hero uses different kinds of social media channels, but at the same time he seeks to construct valuable in-bound content with regards to the topic by creating articles that touch on the subject and podcasts and keeping a video blog, for example. Alongside all this, the person also remembers, in the role of project manager, to report on the progress and costs of the new product project and keeps the schedule in order so that the product is already complete by the release date agreed with the client. 

“In an organization that is agile and works cost-effectively, not all the possible know-how required in a project has to be on your own payroll”

Even though the Full Stack Business Developer described gets involved in tasks in pretty much every field in their adventures, he however is no modern Rambo of business life. In all the work he’s doing daily, he needs a help of his team. As in software development too, there is still a place in for heavy-duty specialists also in the business side. In his work, a Business Developer makes use of the best experts in their field, such as business specialists, process developers, service designers, project managers, scrum masters, software developers, communications experts and the sales and marketing experts. A large number of these specialists are external consultants whose expertise has been purchased as a service for the project in question. 

In an organization that is agile and works cost-effectively, not all the possible know-how required in a project have to be on your own payroll. The needed special expertise can be obtained from partners in a flexible way, according to need. With their own extensive know-how, a digital hero like a Full Stack Business Developer can get things moving forward with the support of his similar colleagues and is able to make sensible decisions on where and what know-how he needs in any given situation. To be able to use the external expertise efficiently, he need one more skill: networking and creating a working partner network with who to spar regularly on his own business challenges and developing things together. 

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